Got milk Case Study Example | Topics and Well Written Essays - 500 words

Got milk - Case Study Example The business will also lose its operating license and in the process face prosecution for not maintaining health standards in the production of food products. The management of the business and in particular the procurement department should be help responsible when products are manufactured by using contaminated milk. The procurement department should be held liable since they are charged with the task of acquiring and testing raw products (Hartley & Bruckmann, 2002). A CRM system would have been very useful in the process of communicating issues regarding milk production in the supply chain. A CRM would have helped in learning all aspects of a customer’s behaviors and needs, and use this information for better company management that is performing damage control. Through a CRM, the management of a milk production company can embark on damage control by informing customers on the problem that has occurred during the production process. The management will have to provide an official apology to customers this will send a signal to customers that the management is truly sorry about the unfortunate situation. A company would also perform an effective damage control using the CRM, by offering efficient customer service and providing customers with high standardized milk products (Hartley & Bruckmann, 2002). As much as maintain ethical behavior is important, respect for human life is equally important. I do not agree with the act of sentencing the middlemen to death. The middlemen would have been sentenced to prison as the dairy boss was sentence to life imprisonment. The act of sentencing to death is very extreme. The court would have opted for a different form of sentencing instead of death sentences. The United States is governed by a democratic government, and in essence, it should not consider implementing similar laws as those of